Its applications work on personal computers, iPhone, iPad or Android devices, and require little time to set up. Highfive’s software is cloud-based and linked to its in-room video conferencing device. The new workforce is all at an age now that they grew up with video.” In May, Highfive announced that they had incorporated telephone conferencing service Dolby Voice into its services. In an interview with Jim Cramer, Sinha commented on the market success: "We are seeing some really big secular trends happening that are causing people to be more comfortable with video.
In March, 2016 the company announced a 341% growth in customers during 2015 and that it had surpassed the milestone of one million call minutes per week from over 1400 customers. Investors in the firm include General Catalyst Partners, Google Ventures, Andreessen Horowitz, Drew Houston, Aaron Levie, Marc Benioff () and Shishir Mehrotra (YouTube). In March, 2015 Highfive announced that they had raised over $45 million in total venture capital. He left Google to found Highfive, believing that the market leader, Skype, was not “secure or robust enough for business needs.” Sinha’s vision for Highfive is to “make videoconferencing as commonplace as e-mail in business.” After it was established, the company worked in stealth mode as Parlay Labs from 2012 until Highfive’s launch in October, 2014. Sinha, who was one of the developers of Google Drive, noticed while working for Google that there was a very high demand for videoconferencing, with tens of thousands of video calls regularly made. Highfive was founded in 2012 by Shan Sinha and Jeremy Roy.